OpenAI announced on Thursday that India has quickly become the largest user base for its newly launched image generation tool, ChatGPT Images 2.0, since its release last week. This new tool is designed to handle complex prompts and generate detailed images containing precise multilingual text, marking OpenAI's further deepening in the field of multimodal interaction.

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Sensor Tower data shows that the response to the ChatGPT app has shown regional differences globally, with a 11% increase in downloads in the first week, but core engagement metrics such as daily active users and session numbers only increased by about 1%. Similarweb data also confirms this moderate trend, with global website traffic increasing by about 1.6% month-over-month. However, emerging markets led by India showed strong growth momentum, with app download increases of up to 79% in Pakistan, Vietnam, and Indonesia during the promotion period.

In the Indian market, ChatGPT had approximately 5 million downloads in the first week, significantly exceeding the 2 million downloads in the United States. OpenAI observed that Indian users are shifting the use of the tool from purely functional output to deeper "self-expression," widely applied in creating studio-style portraits, stylized avatars, and fantasy-themed visual materials. To adapt to this trend, Images 2.0 has enhanced its rendering capabilities for non-Latin texts such as Hindi and Bengali, and introduced a "think" feature that supports generating multiple variants and image repair from a single prompt.

Industry analysis points out that, following the strong response of Google's Nano Banana model in India, OpenAI's new move once again confirms the strategic importance of South and Southeast Asian markets in the field of image generation. As the demand for AI visual creation in emerging markets explodes, localized language support and personalized scenario applications have become key battlegrounds for major players.