Xiaohongshu has officially announced its "AI Governance Principles," emphasizing the important role of AI in creation while clearly opposing undesirable AI behaviors. As AI technology continues to develop, more creators are using this tool to enhance creative efficiency and expand creative boundaries. However, the popularization of AI technology has also brought new challenges to the community.

Xiaohongshu's governance principles encourage creators to view AI as a creative amplifier, actively using AI tools to break through creative bottlenecks and spark inspiration. At the same time, the platform calls on all users to honestly label content related to AI to ensure the authenticity and transparency of information. To maintain the authenticity of the community, Xiaohongshu stated that AI-generated content not proactively labeled will be uniformly marked by the platform, ensuring that users can clearly identify it.

Xiaohongshu emphasized that the platform will always uphold the bottom line of authenticity and the safety red line, firmly opposing four types of AI behaviors, including AI fraud and infringement. To this end, the platform will continue to build its ability to identify and govern AI content, ensuring it can effectively respond to the challenges brought by AI.

In addition, Xiaohongshu will launch an appeal channel for AI notes, making it easier for users to provide feedback and report AI content, enhancing governance capabilities and better serving the community's authentic sharing. The platform hopes that through these measures, it can work with users to maintain a real, fair, and warm community environment.

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