According to a report by the Financial Times on April 21, citing informed sources, OpenAI is planning to establish a joint venture called "DeployCo" with several top private equity firms. The initiative aims to leverage the deep corporate client resources of private equity institutions to accelerate the adoption of ChatGPT as an office tool in the B2B market. OpenAI plans to invest up to $1.5 billion in this entity, including an initial equity capital investment of $500 million.

OpenAI

DeployCo is expected to complete its first round of funding in early May, with an estimated valuation of $10 billion. In addition to OpenAI, TPG, Bain Capital, Advent International, Brookfield, and Goanna Capital will jointly invest $4 billion. To attract these institutions that hold significant influence over enterprise software procurement, OpenAI has made highly attractive financial commitments: a 17.5% annualized return for a five-year investment period.

In terms of governance structure, OpenAI will hold super voting shares in DeployCo, ensuring absolute control over product direction. This move is seen as a key strategic action by OpenAI to counter the strong challenge from Anthropic—currently, the market generally believes that Anthropic has already taken the lead in enterprise-level market coverage and growth momentum.

This collaboration marks a deep integration between AI giants and traditional financial forces. DeployCo is not only the core vehicle for OpenAI's entry into the enterprise market but also opens up a new distribution model: by leveraging the post-investment management systems of private equity firms, AI tools can be precisely embedded into the daily operations of thousands of portfolio companies, thereby reshaping the market landscape in the B2B competition in the second half of 2026.