Mauro Porcini, Chief Design Officer of Samsung Electronics, recently showcased the design concept of an AI robot named "Luna." This device features a circular display and a rotating head, resembling Samsung's previous "AI OLED Palette."

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Although Luna's design is highly modern, its practical use has sparked widespread discussion. Many consumers believe that its functions can be easily achieved through smartwatches or phones, and some even call it "an expensive decoration."

Porcini stated that the project is still in the concept stage, but it is likely to be launched in the near future. However, many comments point out that Luna's appearance is highly similar to the failed social robot Jibo, raising concerns about its market prospects.