According to Sina Technology, MINISO has recently officially announced the establishment of its AI Innovation Department, marking a substantive step in this global retail giant's journey toward intelligent transformation. The department is part of MINISO's Digital Technology Center, and its core focus is on driving a comprehensive intelligent upgrade in the company's global business decision-making and internal office collaboration through the deep development of AI Agent capabilities.

MINISO

In terms of technical research and development, the AI Innovation Department currently focuses on two main directions: intelligent business decision-making and the development of core AI Agent capabilities. The former includes intelligent site selection, spatial data modeling, global sales forecasting, and supply chain operations optimization, aiming to enhance the certainty of various retail processes through data algorithms. The latter focuses on the development of Agent Skills, the design of the MCP service architecture, and multi-Agent collaboration R&D, aiming to build a fundamental AI architecture that supports complex business logic.

Currently, MINISO has started recruiting for several key positions, including site selection algorithms, Agent development, AI solutions, and AI Agent experts, to reserve top talent for the implementation of technology. This strategic move is a continuation of the digital blueprint set by MINISO's founder Ye Guofu, who had previously clearly stated in early 2025 that fully embracing the AI wave is the core path to achieving automation and standardization of business processes.