According to reports by the UK's Financial Times, citing informed sources, Meta's founder, Zuckerberg, is deeply involved in the company's technological infrastructure. Not only does he personally write code for 5 to 10 hours per week, but he is also training an AI digital avatar based on himself, aiming to replace him in real-time interactions with employees.

This AI avatar is trained in-depth using Zuckerberg's image, voice, specific tone, and core strategic thinking. Although the project is still in its early stages, its strategic intent is clear: to enhance the sense of connection and consensus between global employees and the founder through interactions with the digital avatar. At the same time, Meta is also advancing a separate "CEO Agent" project, which is mainly used to assist Zuckerberg in handling daily information retrieval and management tasks.

Since last year, when Zuckerberg committed to building a "personal superintelligence" to catch up with OpenAI and Google, his series of actions have shown that Meta is extending its AI strategy from external products to internal management. The hands-on involvement of this leader marks that the $1.6 trillion technology giant is undergoing profound organizational changes — AI is no longer just a product label for Meta, but gradually becoming the core driving force of its internal operations.

This attempt, initiated from the top leadership, to use technological means to improve organizational collaboration efficiency, not only indicates a new model for future business management, but also reflects Meta's urgency in seeking efficiency breakthroughs in the fierce global AI competition.