On Monday, Ethan Bloch, the founder of personal finance startup Hiro Finance, officially announced that the company had been acquired by AI giant OpenAI, a statement later confirmed by OpenAI's official sources. Although the specific terms of the acquisition have not been disclosed, given that Hiro has announced it will cease operations on April 20th and erase data on May 13th, the industry generally views this as a typical **"acqui-hire."**

OpenAI

The Addition of Financial Expertise and an Elite Team

Although the exact size of the Hiro team remains undisclosed, LinkedIn information indicates that it had around 10 employees. Founder Ethan Bloch is a seasoned serial entrepreneur who previously founded the digital bank Digit, which was sold for over $200 million. According to Bloch's statement, he will lead the entire Hiro team to join OpenAI.

Core Technology: Precise "Financial Mathematics"

Hiro was founded in 2023 and launched its core AI tool five months ago. The app allows users to input their salary, debts, and expenses, simulating various hypothetical scenarios to assist in financial decision-making. Notably, Hiro was specifically trained in financial mathematics. Bloch emphasized that while leading large models have made significant progress in mathematical computations, Hiro's tool provides a unique accuracy verification function, which is crucial when dealing with sensitive personal financial data.

OpenAI's Strategic Intent

This is not the first time OpenAI has entered the field of financial applications, and its underlying strategic logic is clear:

  1. Talent Reservoir: Further strengthen the tool attributes of ChatGPT in the corporate finance field, expanding talent in specialized algorithm and product areas.

  2. Market Expansion: Increase visibility among specific user groups (such as OpenClaw users). Bloch himself is also an active developer on the OpenClaw platform, having previously developed an automated trading agent called RoboBuffett.

  3. Product Deepening: Although it is currently unclear whether OpenAI will launch a standalone financial planning application, Hiro's technical expertise will undoubtedly enhance its model's performance in complex logic and precise calculations.

Starting his entrepreneurial journey at age 13 and experiencing 13 failures, Ethan Bloch has proven himself by selling Flowtown and Digit. Now, he has handed his 15th project to OpenAI, which is currently at its valuation peak.