Kling AI will officially launch the "Membership Model Discount Plan" for domestic users on April 1, 2026, aiming to lower the threshold for advanced video creation through optimized pricing strategies. This promotional activity covers both the Web and App versions and will continue until June 30, 2026.

In the core video model area, the highly anticipated Kling AI 3.0 series will be available at a limited-time discount: individual and team members with Platinum and above levels can enjoy an 80% discount on creative points, while Gold members will receive a 90% discount.

At the same time, the platform has further extended the promotional period for image models, with some functions available for free. As a leading video generation large model under Kuaishou, Kling AI aims to precisely assist creators in achieving free creation by providing stable and reliable technical services and transparent tiered pricing, and to strengthen its market share in the multimodal generation field.

From an industry perspective, the price reduction of the Kling AI 3.0 series reflects that the current AI video generation field has shifted from competition in underlying computing power to user ecology and implementation costs. With continuous optimization of model efficiency, leading manufacturers are trying to build user loyalty through high-cost-effective subscription systems, driving AIGC from "experimental tools" to "scale production power." This move not only directly stimulates the output efficiency of creators but may also trigger a new round of pricing system adjustments in the domestic large model industry.