At MWC 2026 in Barcelona, ZTE showcased its theme "Empowering the Future" and deeply implemented its "All in AI, AI for All" strategy. On-site, ZTE presented a comprehensive digital ecosystem from AI-native smartphones, AI electronic pets to AI cloud computers, demonstrating how AI technology has evolved from a "tool" into a core engine that empowers individuals and industries.

Nubia M153: A Benchmark of System-Level AI Integration

As a highlight of the exhibition, the AI-native smartphone Nubia M153 Bean Assistant Technology Preview Version, developed by ZTE in collaboration with ByteDance, was officially unveiled. This product won the GTI Awards Innovation Prize due to its revolutionary innovations in human-computer interaction.

  • End-to-End Cross-App Operations: The Nubia M153 achieves deep integration with the Bean Assistant at the operating system level. Users can simply issue natural language commands (such as "Compare prices across platforms and book the cheapest restaurant"), and the phone will automatically call multiple apps to perform information retrieval, comparison, and order placement.

  • Powerful Specifications: This device is equipped with a Snapdragon 8 Gen 3 processor, 16GB+512GB storage, a 50MP main camera, and a 6000mAh battery. Through software-hardware collaboration, it completely transforms the traditional way of interacting with mobile phones.

iMoochi: A New Species of Emotional Companion with a Human Touch

To meet the growing emotional needs of modern people, ZTE launched its first AI electronic pet, iMoochi. This product breaks the limitations of AI as just an efficiency tool, positioning itself as an "emotional companion terminal with deep interactive capabilities."

  • Life-like Interaction: iMoochi features a cute design, supports touch sensing and voice activation. When users gently touch its head or continuously stroke it, it responds with actions like shaking its head or wagging its tail.

  • Evolutionary Features: As usage time increases, iMoochi exhibits simulated biological behaviors such as yawning and temperature recognition, and has its own unique "iMoochi language." Currently, four different personality settings are available, including Hopami and Mimiu, making it a "therapeutic" focus at the exhibition.

Gaming and Ecosystem: From Professional Gamers to Full-Scenario Connectivity

In the gaming arena, ZTE's two brands made significant efforts:

  • Nubia Neo5 Series: Among them, the Neo 5 GT was launched globally, featuring an internal fan active cooling system, bringing flagship-level gaming experiences to the mass market.

  • Red Magic Brand: It displayed a range of high-end professional gaming equipment, reinforcing its position in the hardcore gaming industry.