In an official announcement on March 2, Alibaba announced that it would unify the name of its AI business brand as "Qwen" (the English name Qwen), marking a new phase in the company's artificial intelligence strategy. This integration not only covers basic models and specialized domain models, but also further clarifies the position of the Qwen APP as the flagship consumer application.

The background of this brand integration reflects Alibaba's deep cultivation and innovation in the AI field. The Qwen large model will serve as a unified name, representing Alibaba's strong capabilities in artificial intelligence technology. Notably, Alibaba opened the source code of Qwen 3.5 on Chinese New Year's Eve and launched several small and medium-sized Qwen 3.5 models. These new models have received high praise on the Hugging Face platform and currently occupy the top four positions in the global open-source large model rankings.

In terms of market response, the Qwen APP processed nearly 200 million "one-sentence order" instructions during the Spring Festival holiday, demonstrating its strong user engagement and market appeal. According to data from the third-party institution QuestMobile, the daily active users (DAU) of Qwen reached 73.52 million during this period, with an increase of as high as 940%, ranking among the top in domestic AI applications. This performance not only showcases the huge potential of Qwen in the consumer market, but also indicates Alibaba's further efforts in the AI industry.

At the same time, the establishment of the Tongyi Lab has clarified Alibaba's organizational structure in the AI field, enabling the company to explore and innovate more efficiently in AI technology development and application. This new lab will focus on promoting technological breakthroughs and expanding application scenarios, helping Alibaba maintain its leading position in global technological competition.

In summary, through the new layout of the Qwen large model and the Tongyi Lab, Alibaba is injecting more vitality and creativity into its AI business. The future development is worth looking forward to.