"Family conflicts" and "sad scripts" in live streams are being forced into a corner by AI. On March 1, 2026, Kuaishou E-commerce officially released the "2025 Kuaishou E-commerce Governance and Experience Report." The report shows that thanks to the comprehensive involvement of AI large models, platform ecosystem governance has moved from the "manual era" to the "intelligent early warning era."

Content Governance: AI Cuts Off "Scripted Marketing" in Real Time

To address long-standing issues in live stream rooms, Kuaishou has built a full-chain monitoring system using AI:

  • Sharp Drop in Reports: Through real-time semantic analysis of live streams by AI, it accurately identifies false personas and scripted performances. In the past year, the reporting rate for "scripted marketing" decreased by 61%.

  • Enemy of False Advertising: AI models conduct a full scan of risky products, and the reporting rate for false advertising dropped by 35%.

  • Precise Blocking: The error rate for high-risk categories is now 0.47%, effectively preventing illegal products from exploiting loopholes.

Products and Logistics: 1.9 Million Risky Products Blocked

In terms of product quality and fulfillment, Kuaishou E-commerce has achieved full automation in spot checks:

  • Risk Blocking: AI models identified and blocked 1.9 million risky products throughout the year, handling over 30,000 fake products.

  • Improved Fulfillment: The proportion of orders shipped within 48 hours increased by 8.16%, driving a 61% drop in fulfillment complaints.

  • Innovative After-sales Service: Introduced the "good after-sales service, no need to return goods" mechanism, guiding merchants to improve their service. By the end of 2025, more than 280,000 merchants had participated, with some merchants' return rates dropping from 5.3% to 0.8%.

Inclusive Merchants: 0 Yuan Entry Saved 3 Billion Yuan

To lower the business barriers for small and medium-sized merchants, Kuaishou E-commerce continues to release policy benefits:

  • Zero Cost to Open a Store: Expanding the "0 yuan entry" policy, supporting more than 3 million merchants to open stores at zero cost, saving merchants a total of over 3 billion yuan in opening costs.

  • Financial Acceleration: Using financial tools such as "fast payment" to shorten the billing cycle and alleviate merchants' cash flow pressure.

  • Productivity Upgrade: Widely promoting AI models and AI automatic copywriting tools to help merchants improve content production efficiency.