AI Creation No Longer Without Protection! Xiaohongshu Launches Major New Rules: Limiting Traffic for Content Without AI Identification, Cracking Down on Mockery of Classics and False Information

To maintain a healthy online environment and protect user rights, Little Red Book recently announced stricter management measures for AI-generated content on the platform. The core of this new regulation is the **"mandatory labeling"** initiative, aimed at addressing the recent surge in issues such as impersonating public figures and creating fake videos.

New Regulation Highlights: No Labeling Means Reduced Distribution

According to information compiled by Qichacha, Little Red Book's governance measures mainly include:

Automatic Identification and Labeling: The platform will strengthen detection of AI content using technical means based on the "Artificial Intelligence Generated Synthetic Content Labeling Measures."

Distribution Restrictions: For content clearly generated by AI but not actively labeled, the platform will add a warning label. If developers refuse to cooperate, the content will face **distribution restrictions (traffic limitation)**.

Cracking Down on Black Markets: The platform has clearly stated that it will crack down on the sale of "AI removal tutorials," cutting off the illegal chain from the source.

Special Campaign: Combating AI Junk Information and Mischief

This adjustment coincides with the ongoing "Clear and Bright 2026: Creating a Festive and Harmonious Internet Environment for the Spring Festival" special campaign launched by the Cyberspace Administration of China. In response to potential negative impacts of AI technology, relevant departments will focus on cracking down:

Fake Information: Using AI to create false fire incidents, fake disasters, and other panic-inducing information.

Obscene Mischief: Using AI to "modify" animation characters, mock classic artworks, or distort traditional culture.

Conflict Incitement: Using AI to deliberately create and amplify garbage content involving family or regional conflicts.

Industry Insight: Transparency Becomes a Fundamental Requirement for AI Creation

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