According to Reuters, on February 10, Autodesk filed a lawsuit last Friday with the U.S. District Court in San Francisco, accusing Google's AI software of infringing its "Flow" trademark.

In the complaint, Autodesk stated that the company had been using the Flow brand in visual effects, production management, and related product lines since September 2022. Google, however, launched the same-named AI software in May 2025, targeting users including film, television, and game production companies, whose customer base overlaps significantly with Autodesk's core clients.

The lawsuit mentions that Google is seeking similar trademark protection for Flow in the United States through Tonga and promoting the app at industry events such as the Sundance Film Festival. Autodesk is concerned that, due to Google's large market presence, if this infringement is not promptly stopped, the existing Flow product and trademark could be completely overshadowed by Google's scale advantage.

Key Points:

  • Legal Action: Autodesk accuses Google's AI film creation application of infringing its existing "Flow" trademark.

  • Timeline Conflict: Autodesk introduced the brand earlier in 2022, before Google's product release in 2025.

  • Overlapping Audience: Both products target professional film and game production sectors, creating direct competition.