During the highly anticipated U.S. "Super Bowl" event, the tension in the AI world also quietly escalated. According to AIbase, the unicorn company Anthropic in the AI field recently revised the copy of its major advertisement. This move is seen as a softening of its stance towards the competitor OpenAI, aiming to cool down their public "verbal sparring."

The previous controversy stemmed from an earlier version of Anthropic's ad copy, which explicitly mentioned "ads are entering AI, but not Claude." This almost explicit comparison implied OpenAI's potential plans for advertising commercialization, which immediately caused strong dissatisfaction from Sam Altman, CEO of OpenAI. Altman publicly responded, accusing the ad content of being "clearly dishonest," and the verbal exchanges between the two companies on social media and within the industry became a focal point.

According to AIbase, in the final version of the ad, Anthropic replaced the originally targeted phrases with more gentle and philosophical slogans: "Ads have their time and place, but your conversation with AI shouldn't be one of them."

Although the wording became more subtle, the core values that Anthropic wanted to convey remained clear: emphasizing the purity and user privacy of its AI assistant, Claude. Although it no longer directly "faced off" with ChatGPT, this insistence on the integrity of the conversation environment still silently announced its differentiated business model path compared to competitors.

Key Points:

  • 📢 Copy Change: Anthropic removed direct provocative statements targeting OpenAI in its Super Bowl ad and used a more gentle expression instead.

  • ⚔️ Power Struggle: The original ad angered Sam Altman by implying OpenAI's advertising plans, which he criticized as "dishonest."

  • 🛡️ Brand Position: Despite changing the wording, Anthropic still emphasized that AI conversations should not be disturbed by ads, striving to establish a brand image of focus and purity for Claude.