Qianwen App Invests 3 Billion to Launch the Spring Festival Guest Invitation Campaign, Alibaba Ecosystem Unites to Wage AI Consumer War

On February 2, 2026, the Qwen App officially announced a huge investment of 3 billion yuan to launch a major activity called "Spring Festival Invitation Plan." The plan will take "free of charge" as its core form, covering all aspects of eating, drinking, entertainment, and more across the country. It aims to help users deeply experience the new lifestyle of the AI era through large-scale subsidies.

The Alibaba Ecosystem Joins Forces

This event is not just a solo effort by the Qwen App but also a deep collaboration within the Alibaba ecosystem. Several core businesses, including Taobao Flash Sales, Fliggy, Dama, Hema, Tmall Supermarket, and Alipay, have joined Qwen's Spring Festival campaign.

It is reported that this is the largest Spring Festival event in Alibaba's history and also sets a new record for the highest single investment in this year's "AI war" among major tech companies.

From "Chat Assistant" to "Life Manager"

Qwen App's recent move is not only for traffic but also to drive the evolution of AI assistants from "pure chatting" to "real-life consumption scenarios":

Functional Breakthroughs: Currently, Qwen has integrated into scenarios such as Taobao Flash Sales, Alipay, and AutoNavi. The highly anticipated "AI movie ticket purchase" function is now in the gray-scale testing phase and users will soon be able to book tickets with one click in the chat window.
Reward Campaign: The activity will officially launch on February 6, with the core slogan "Eating, Drinking, Entertaining, Free of Charge Continuously," and it will also distribute a massive number of cash red packets.

A Qwen insider revealed that the ecological integration test conducted half a month ago was to prepare for this Spring Festival campaign. Qwen hopes that during this Spring Festival, it will truly integrate into people's real-life consumption, completing the transition of AI applications from tools to lifestyles.

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