With the explosive growth of artificial intelligence applications, the demand for NAND-based storage devices has surged dramatically. Constrained by limited production capacity, the global storage market is now facing a severe shortage.

According to the latest report from South Korean media ETNews, industry giant Samsung Electronics has officially raised the supply price of NAND flash memory for the first quarter of this year, with an increase exceeding 100%. It is reported that Samsung had signed contracts with major customers at the end of last year and implemented the new prices starting in January. This move follows the previous 70% price increase for DRAM contracts, marking the beginning of a comprehensive price surge in the memory chip market.

This price hike is not solely driven by Samsung. The world's second-largest manufacturer, SK Hynix, has also adopted a similar pricing strategy, while SanDisk is also planning to double its prices. Industry experts generally believe that with several major players joining in, a general price increase in the NAND market has become inevitable.