After AI large models and smart earphones, ByteDance is accelerating its entry into the wearable hardware market. According to supply chain and internal sources, the "Doubao" brand AI glasses under ByteDance have entered mass production and are about to be officially launched. The product needs to be used with the Doubao app, with a positioning similar to the recent popular Ola Friend AI earphones, focusing on lightweight design, strong AI interaction, and deep mobile phone integration. The price is expected to be controlled within 2000 yuan, and it has the potential to become one of the most cost-effective consumer products in the 2026 AI glasses market.

Self-developed chip + lightweight design, focusing on AI interaction experience

The core highlight of Doubao AI glasses lies in the self-developed spatial algorithm chip, specifically optimized for real-time voice recognition, environmental perception, and multimodal interaction. This chip achieves low-latency AI inference under limited power consumption, supporting core functions such as real-time translation, voice assistant, scenario-based Q&A, and information prompts.

To solve the common issue of bulky wearables, the team has compressed internal space to the extreme, keeping the overall weight light (specific figures not disclosed), ensuring comfort during long-term use. A supply chain source revealed that Lóngqí Technology, as a joint R&D partner, mainly handles UI interaction and hardware integration, while ByteDance leads app development and AI capability integration, working together to overcome the manufacturing challenges of "small size and strong performance."

Mobile phone connectivity is the core, and AI features are the key differentiator

Different from most independent AI hardware, Doubao AI glasses rely heavily on mobile phone collaboration:

- Seamlessly connect via Bluetooth/Wi-Fi with the Doubao app;

- Reuse the phone's computing power and network to reduce power consumption on the glasses;

- AI capabilities are driven by the Doubao large model's cloud and local-side collaboration, ensuring response speed and accuracy.

Regarding the removable battery replacement solution, an insider stated that ByteDance prefers to extend battery life through optimized power management and fast charging technology, rather than adopting a complex mechanical structure, to maintain product simplicity and reliability. Its core selling point always focuses on the AI interaction experience of "clear sound, accurate answers, and smooth usage," rather than hardware gimmicks.

AIbase Observation: ByteDance's "AI + Hardware" closed loop is accelerating

The launch of Doubao AI glasses marks that ByteDance is expanding from "content + algorithm" to "AI service + terminal access." After Doubao app and Ola earphones, glasses will become another key carrier for multimodal AI interaction, forming a lightweight smart terminal matrix of "mobile phone + earphones + glasses."

Against the backdrop of products like Meta Ray-Ban and Rabbit R1 exploring hardware forms, ByteDance chooses a lightweight, low-barrier, and strongly connected path, which better suits the mass consumer market. If priced within 2000 yuan, it may accelerate the transformation of AI glasses from "geek toys" to "daily accessories."

This "affordable AI glasses" battle ignited by ByteDance may become one of the most closely watched variables in the wearable device market in 2026.