As 2025 comes to an end, Adam Mosseri, the head of Instagram, explored the impact of the "infinite synthetic content" era with a set of 20 images. He pointed out that as the technology for synthetic images continues to advance, the line between reality and fiction is becoming increasingly blurred, and the traditional Instagram feed format has gradually become history.

Mosseri said that in the past, people generally believed that photos and videos captured real-life moments. However, this trust has been broken, and in the future, people will be more inclined to doubt when facing information, no longer blindly believing what they see. He emphasized that users need to examine the content creators and their motives, a shift that will bring discomfort, as humans are naturally inclined to believe in visual evidence.

To adapt to this change, Instagram and other social platforms must continue to evolve. He suggested developing more powerful creation tools to clearly label AI-generated content, verify authentic materials, and help users assess the credibility of the publishers. Although users often criticize "AI garbage content," high-quality AI works are also emerging constantly.

When discussing the future of camera manufacturers, Mosseri pointed out that they are trying to make everyone take photos in the "professional photography style of 2015." This trend may miss market demand. He mentioned that unedited original images may be seen as a signal of authenticity in the short term, as these images convey people's desire for authenticity.

He also emphasized that in the future, determining whether content is real or not will no longer rely solely on the image itself but rather on the identity of the publisher. Camera manufacturers should encrypt and sign the images taken to ensure the authenticity of the content. At the same time, providing more information about the publisher will help users assess the credibility of the content.

Mosseri concluded that in a world of infinite information and heightened skepticism, creators who can win user trust will stand out through authenticity, transparency, and consistency. Instagram needs to accelerate its transformation and provide the trust signals that users need.

Key Points:

🌐 1. Adam Mosseri, head of Instagram, pointed out that as the technology of synthetic images advances, the boundary between reality and fiction is gradually blurring, and the traditional feed format has become history.

🔍 2. Users will be more inclined to doubt when facing content, and they need to pay attention to the content publisher and their motives to determine the credibility of the content.

🛠️ 3. Instagram must continue to evolve, develop new tools to label AI-generated content, and use encryption technology to ensure the reliability of authentic materials.