On December 31st, the world's first offline store co-established by JD.com and Unitree opened grandly at JD MALL (Beijing Shuangjing Store). This not only marks the official transition of top-tier embodied intelligence products from online to omnichannel retail, but also represents a key step in bringing robots into everyday life.

"Rent instead of buy" new model: lower experience threshold
At the opening event, the person in charge of JD's robot business with embodied intelligence revealed that JD has officially launched its own robot rental service. Users can now experience cutting-edge technology including quadrupedal robot dogs and humanoid robots at lower prices and with more flexible rental periods (such as daily or long-term rentals). This move aims to address the pain points of high single-unit prices and difficulty for the general public to get started with humanoid robots, making embodied intelligence technology truly serve ordinary consumers.
Scenario-based experience: Robots enter thousands of households
As JD's offline super experience center, JD MALL has opened 27 stores nationwide, with each store covering an area of 30,000 to 80,000 square meters. According to the person in charge, JD is continuously expanding offline application scenarios. Consumers can immerse themselves in real environments within the store to experience the practical applications of robots in diverse scenarios such as home assistance, educational companionship, health care, and cultural entertainment.
Strong cooperation: Accelerate commercialization
