Embodied Intelligence Takes the Center Stage! Yuqiu and Zhiyuan Compete for the Top Spot in the Spring Festival Gala Sponsorship Bid, with Sponsorship Fees Setting New Industry Records

According to 36Kr, after Yuqiu Robotics' impressive performance of Yangge dancing at the 2025 Snake Year CCTV Spring Festival Gala, it sparked a nationwide craze for embodied intelligence. Now, the sponsorship rights for the 2026 Horse Year CCTV Spring Festival Gala have become a "high ground" fiercely contested by embodied intelligence companies.

According to multiple informed sources, several robot companies are competing this year. According to the Spring Festival Gala convention, multiple companies in the same category "fight fiercely" for sponsorship slots. The final success not only depends on the sponsorship amount but also considers factors such as brand image and company development.

AI, robot fights, squabbles, battle

The current competition is mainly focused between Zhiyuan Robotics and Yuqiu Technology, with an intense rivalry. To secure the top sponsorship rights, Zhiyuan Robotics was the first to offer a bid of 60 million yuan, followed by Yuqiu Technology directly raising its bid to an astonishing 100 million yuan. This sky-high price has already made many embodied intelligence companies hesitate. An industry insider admitted that after hearing the bids from the top two companies, they felt "too terrifying," and thus chose to withdraw from the competition.

The Chinese Family Robot F1 Has Arrived: It Will Push You to Work, Along with Your Bed. The Price Will Be Less Than 20,000 Yuan at the Beginning of Next Year

The company 'The Future Is Near' has launched the F1 robot, which features 22 joints and a wheeled base. It can autonomously perform tasks such as pushing the bed, opening the curtains, and warming milk, without any remote control. It can also clean the floor and take care of children. It has an 8-hour battery life and uses the RVLA model for offline training of actions. It automatically retries when encountering obstacles, improving household efficiency.

Xiaomi Open-Sources Cross-Domain Embodied Large Model MiMo-Embodied: 29 Benchmarks Break SOTA, One Set of Weights Handles Both Autonomous Driving and Home Use Scenarios

Xiaomi launches the industry's first cross-domain foundation model MiMo-Embodied that connects autonomous driving and embodied intelligence. The model is open-sourced. It uses a single set of parameters to support three major tasks of embodied intelligence and three major tasks of autonomous driving, achieving unified modeling of indoor interaction and road decision-making, and verifying bidirectional collaboration. The model and weights are available on Hugging Face and arXiv.

Two Rounds of Nearly 1 Billion Yuan: Dexmal Origin Machine Secures Additional Investment from Alibaba: Embodied Intelligence is Entering a New Window Period

Embodied intelligence company Dexmal Origin Machine recently completed an A+ round funding of several hundred million yuan, led by Alibaba. So far, the company has accumulated nearly 1 billion yuan in total funding from the A round and A+ round, which will be used for the research and development and industrialization of intelligent robot software and hardware technologies. Previous A round funding was led by NIO Capital, with multiple institutions joining and existing shareholders increasing their investment.

Embodied Intelligence Takes the Center Stage! Yuqiu and Zhiyuan Compete for the Top Spot in the Spring Festival Gala Sponsorship Bid, with Sponsorship Fees Setting New Industry Records

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