Norton, a cybersecurity company, recently announced that its new product Norton Neo is now freely available for download by users around the world. This innovative product is called the world's first "security AI-native browser." Norton Neo, launched by Norton's parent company Gen Digital, aims to address changes in online experiences brought about by the rapid development of artificial intelligence, providing a safer and smarter way to browse.

image.png

Norton stated that as AI technology evolves rapidly, users' online experiences have become increasingly complex and difficult to trust. The goal of Norton Neo is to help users feel safe again while browsing the internet. This browser was first released in May this year in the form of a "preview version," and it is now fully available.

Norton Neo is designed as a digital assistant browser, emphasizing a "zero-command" experience. Users do not need to remember complex commands or frequently make requests; the browser will proactively offer assistance at the right time. For example, Norton Neo can generate summaries of long articles or suggest adding calendar reminders when needed, helping users better manage information.

In terms of privacy and personalization, Norton Neo introduces a mechanism called "configurable memory," allowing users to choose what information the browser retains or forgets. This setting is managed through a chat-like interface, enabling users to easily view and edit related content, thus finding a balance between personalized experience and privacy protection.

Regarding security, Norton Neo integrates Norton's Web Shield feature to block malicious websites and phishing attacks. Additionally, the browser has built-in ad-blocking and privacy protection designs to minimize users' risk exposure during browsing. Norton emphasized that while offering AI-assisted features, Norton Neo always prioritizes user safety and privacy.

The main features of Norton Neo include privacy-first security protection, scenario-based AI assistance, intelligent tab management, and configurable memory functionality. Norton hopes that with these innovations, users will enjoy a safer and more efficient online experience in the new era driven by AI.

Key points:

- 🛡️ Norton Neo is the world's first secure AI browser, aimed at enhancing users' online sense of security.

- 🧠 The browser offers a "zero-command" experience, automatically generating summaries and calendar reminders, reducing the burden of information on users.

- 🔒 It integrates security features such as Web Shield, emphasizing the balance between user privacy protection and personalized experience.