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At the 8th Xpeng Technology Day, Xpeng's new generation IRON Robot made a stunning debut in the "catwalk" style, attracting widespread attention.
This morning, He Xiaopeng, founder and CEO of Xpeng Motors, released a video showcasing the entire robot fashion show in one continuous shot. He also specially invited the robot development team to open the back zipper on-site, revealing the internal structure in full view, responding to external doubts about the robot's authenticity and technical implementation.
At the same time, according to QichaCha APP, Guangdong Xpeng Automotive Technology Group Co., Ltd. has recently registered multiple trademarks including "IRON" and "XPENG IRON", covering categories such as advertising and sales, and scientific instruments. In April this year, the company also applied for the trademark "Iron Man", with the same international classification of scientific instruments. The current status of the trademark is preliminary announcement.
Industry experts analyze that Xpeng's move may indicate that the company is accelerating its brand layout in the fields of embodied intelligence and robotics. Combined with previously released flying car and humanoid robot projects, Xpeng Motors is building a complete ecological matrix of "intelligent mobility + intelligent body," further expanding the boundaries of intelligent technology applications.