Runway, a leader in the generative AI video field, is adopting a new strategy that allows selected pilot partners to fine-tune its generative video models for specific use cases such as robotics, education, life sciences, and architecture.

Runway stated that while its standard general-purpose model is powerful, it often struggles with "real-world tasks" in these vertical industries. Therefore, the newly launched fine-tuning tool aims to address this issue by simplifying the customization process, using less data and computational power.

This move marks Runway's shift in business focus from purely general creative content generation to addressing real application challenges in specific industries and professional fields. The company expects that after the current pilot phase, more partners will have broader access to fine-tuning capabilities.