At the recent "Made on YouTube" annual event, YouTube announced a series of new updates, features, and tools for creators. These updates cover YouTube live streaming, new monetization methods, and many other useful tools, all aimed at helping creators manage their content and interact with their audience better.
First, YouTube made significant updates to its Creator Studio. The new studio interface will provide creators with inspirational tags, title A/B testing features, and automatic voiceover, among other new functions. The highly anticipated "Portrait Recognition" feature has entered the public testing phase, allowing creators to detect, manage, and report any videos that use their face without permission. Additionally, YouTube introduced an AI-powered "Inquiry Studio" to help users answer questions about their accounts. Creators can also collaborate with up to five other video creators to produce videos together.
In terms of YouTube live streaming, the platform also made several upgrades, including the ability to play games during live streams, support for both horizontal and vertical screen live streaming simultaneously, and AI-generated highlights. These AI highlight features can automatically select the best moments from a live stream and turn them into shareable short videos. In addition, the newly introduced "Side-by-Side" ad format allows ads to be displayed alongside the main content without interrupting the live stream.
YouTube also introduced a customized version of a generative AI model called Veo3 for its short video feature. Creators can use this tool to add action effects, style changes, and simple text prompt object insertions to their short videos. With Google's AI music model Lyria2, creators can also convert dialogues in suitable videos into engaging background music.
In YouTube Music, some new features were also launched, including countdowns for new album releases and opportunities for fans to receive "Thank You" videos. YouTube is currently testing a pilot project for U.S. users that allows them to access exclusive merchandise from artists.
For video podcast creators, YouTube introduced a new AI suggestion feature that makes it easier to create video clips. Additionally, a new feature set to launch next year will help audio podcasts be converted into video podcasts.
YouTube also provided creators with new monetization opportunities, including brand collaborations and the YouTube Shopping Program. Creators can now earn revenue by showcasing and tagging products in their content and replacing brand-sponsored content in long videos. Additionally, short video creators can add links to brand websites, and YouTube will actively recommend suitable creators to brands.
Key Points:
🌟 New Studio Features: Tools such as inspirational tags, title A/B testing, and portrait recognition help creators manage their content.
🎥 Live Streaming Upgrades: Support for games, horizontal and vertical screen live streaming, and AI-generated highlights improve the live streaming experience.
💰 New Monetization Methods: Through brand collaborations and shopping programs, creators can gain more revenue opportunities.