Translation: Some of the world's largest advertisers, including consumer giants like Nestlé, Unilever, and Oreo, are experimenting with generative AI software to cut costs and boost productivity. This technology can generate text, images, and even computer code based on past data. However, concerns remain about safety and copyright risks, as well as potential unintended biases in the data, making human oversight an essential component of the process. Additionally, some advertisers are cautious about potential security risks or copyright infringements.