Meta will require advertisers to disclose whether their political ads on its platform contain AI-generated or digitally altered content. Advertisers must also reveal if they used AI to create realistic characters, fake audio, or fictional events, and to modify real events. Meta will prohibit any new political, electoral, or social issue ads from being aired during the final week of the 2024 U.S. presidential election. These policies are in response to the rise of synthetic media and concerns about political deepfakes.