Recently, Demis Hassabis, co-founder of Google DeepMind, publicly addressed the issue during the Cannes Advertising Festival, clearly stating that Google DeepMind still has the most top-tier AI research team in the industry. In response to external doubts about technical bottlenecks, he shared the company's deep thinking on technological paths and industry responsibilities.

In terms of technology development, Hassabis openly stated that the path to general artificial intelligence (AGI) is far more complex than simply scaling up text models. He advocated that the core of future development lies in deeply integrating multimodal perception capabilities with reinforcement learning mechanisms. DeepMind's series of major achievements in using AI to assist scientific discoveries serve as strong evidence of this strategic direction. By introducing AI into the field of basic sciences, this "AI + science" model is accelerating human understanding and breakthroughs of the complex world.

Facing the copyright and creative controversies caused by generative AI, Hassabis provided a rational perspective. He believed that the essence of AI technology lies in lowering the barriers to creation and empowering creators, rather than simply "replacing" them. To address the industry pain point of difficult-to-distinguish AI-generated content, DeepMind has developed the SynthID digital watermarking technology and chose to open-source it, aiming to promote it as an industry standard. At the same time, he called on the creative industry to collaborate with tech companies to explore new copyright compensation business models, finding a balance between technological efficiency and copyright rights.

Additionally, in terms of the overall design of this AI wave, Hassabis emphasized the importance of "safety." He explicitly called on the international community to accelerate the establishment of unified AI safety standards and independent third-party testing institutions. In his view, technological development should not follow the old path of "pollute first, then clean up." Establishing an international collaborative regulatory framework is a prerequisite for ensuring that AI technology benefits humanity.

As a leading company in the AI field, Google DeepMind's series of statements not only reaffirmed its position as a leader in technological innovation but also pointed out directions for industry standards and ecological governance. As the exploration of AGI deepens, how to build a trustworthy, safe, and copyright-compatible ecosystem while pursuing high-performance models has become a strategic challenge for leading manufacturers.