Recently, the short drama market has seen a major "clean-up" campaign. The well-known short drama platform Hongguo Short Drama announced a large-scale special rectification targeting low-quality content created using AI technology within the platform. To date, more than 10,000 AI-made dramas have been removed, a move that has attracted widespread attention in the industry.

According to reports, the focus of this governance campaign is on works that are vulgar and sensational, with rough visual quality, serious logical inconsistencies in the plot, and those that use extreme emotions to attract traffic. These works often rely on technology to take shortcuts and ignore the basic rules of creation, seriously affecting users' viewing experience.

A relevant person in charge of Hongguo Short Drama stated that the platform does not oppose the innovative application of AI technology, but rather opposes the impetuous creative mindset that prioritizes technology. Technology should be the wings of creativity, not a cover for inferior content. Through this "replacing old with new" type of governance, the platform aims to eliminate redundant content that hinders the healthy development of the industry, making space for high-quality creations, thus building a more fair and healthy competitive ecosystem.

Industry analysts point out that with the popularization of AI technology, the threshold for short drama creation has significantly decreased, but it has also led to uneven content quality. Hongguo Short Drama's decisive "streamlining" sends a clear signal: the short drama industry is moving from an early stage of scale expansion to a new phase focused on high-quality development.

In the future, the core of competition in AI short dramas will return to the essence of "content is king." Works that solely rely on algorithmic generation and technical stacking will find it difficult to survive. Only by deeply integrating cutting-edge technology with rich creativity can one achieve steady progress in the ever-changing market.