With the accelerated penetration of artificial intelligence technology, the domestic AI-native application market is experiencing explosive growth. According to the latest "Q1 2026 AI Application Insight Report" released by QuestMobile, as of March this year, the monthly active user (MAU) scale of domestic AI-native apps has exceeded 440 million. This figure not only marks further popularization of AI applications in the mass market but also demonstrates the industry's strong growth momentum.
In the fierce market competition, the industry's top effect is becoming increasingly evident. Data shows that
Aside from the expansion of user scale, user engagement and the formation of usage habits are also worth attention. The report indicates that in the first quarter of this year, Doubaobao achieved an average monthly usage frequency of 54.8 times per user, an increase of 22 times compared to the same period last year. Following closely is DeepSeek, with an average usage frequency of 41.7 times per user, while
From the perspective of enterprise portfolios, the technological power behind these popular applications also represents different companies. Several companies, including
In summary, the data from the first quarter of 2026 reflects that AI-native applications are transitioning from technology-driven to product-driven. With the continuous rise in user scale and the steady improvement in usage frequency, the AI industry has officially entered a new stage of mass application.
