On February 5, 2026, the Olympic movement achieved a landmark technological breakthrough. International Olympic Committee President Coates officially announced that the first official large model in Olympic history, built based on Alibaba Qwen, has been launched and will be officially put into use at the Milan Winter Olympics.

From "cloud broadcasting" to "smart Olympics"

This move is not only a technological upgrade but also marks the beginning of a new era for Olympic technology:

Core support: This large model deeply integrates the underlying capabilities of Alibaba Qwen, aiming to provide comprehensive intelligent support for the event.

Strategic significance: IOC President Coates emphasized that this means the Olympics have completely moved from traditional digital broadcasting to the "smart Olympics" stage driven by large models.

Practical test: The Milan Winter Olympics will be the first application scenario, comprehensively testing the performance of the large model in event management, audience interaction, and multilingual services.

Technology giants accelerate their layout for the Spring Festival holiday

While making big moves in the Winter Olympics, domestic internet giants are also intensifying their competition in the "Spring Festival Gala" arena:

Bilibili's deep collaboration with the Spring Festival Gala: Bilibili has officially announced a strategic cooperation with the CCTV Spring Festival Gala, and will open a unique "real-time bullet screen" interactive function during the live broadcast.

Technical enhancement of experience: To ensure smooth interaction, Bilibili has promised to significantly increase technical investment this year, aiming to achieve a significant improvement in bullet screen experience compared to last year.

Industry insiders believe that whether it is the intelligent transformation of the Olympics or the innovation of Spring Festival Gala interaction methods, they reflect that AI is deeply reshaping the business logic and user experience of global top IP in 2026.