Recently, Amazon launched a new Alexa + dedicated website, Alexa.com, on its official website, marking a significant upgrade in the company's artificial intelligence assistant field. Now, some users can directly interact with this smart assistant through a browser, indicating that the competition between Amazon and OpenAI's ChatGPT is intensifying.

Alexa + is Amazon's next-generation AI assistant launched in February of last year. Compared to the traditional Alexa, Alexa + has made significant improvements in speech recognition and understanding capabilities, better meeting user needs. Now, the Alexa.com website is only open to Alexa + users, who need to join a waiting list or purchase the latest related devices to gain access. This means that although Alexa + is still in the early experience phase, Amazon is already preparing to provide services to more users.

The launch of this website is not only to allow users to easily interact with Alexa +, but also demonstrates Amazon's continued commitment to investing in the field of artificial intelligence. Compared to competitors like ChatGPT, the emergence of Alexa + provides users with a new choice. Although Alexa has a relatively mature performance in smart home devices, its ability in dialogue generation and natural language processing is also continuously improving, offering users a richer interactive experience.

At the same time, the launch of Alexa + also shows Amazon's strategic shift in facing market competition. By opening a website to interact with users, Amazon hopes to further promote the development of Alexa +, enhance user engagement, and expand its market share. Faced with strong challenges from OpenAI, Amazon clearly does not want to sit idle, but is actively taking measures to compete for the leading position in the AI assistant market.

In summary, the launch of Alexa.com is not only part of Amazon's technological innovation, but also an important step for it to seek breakthroughs in a competitive market. In the future, we look forward to seeing further improvements in the functions of Alexa +, as well as how it will compete more intensely with other AI assistants.