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Recently, McDonald's Netherlands branch launched a 45-second Christmas advertisement, but this AI-generated video, created by the advertising agency TBWA\Neboko, was heavily criticized by netizens and had to be withdrawn. The theme of the advertisement was "The holiday season is the worst time of the year," a counter-traditional view that caused dissatisfaction among viewers.
The video featured rapidly switching scenes and strange AI-generated characters, which made viewers feel dizzy. The video quality was poor, and the color coordination was not satisfactory. This incoherent and visually striking characteristic made it obvious that the video was AI-generated. Although the video had only 20,000 views on YouTube, the criticism in the comments section was extremely intense, leading McDonald's to close the comments and remove the video.
Faced with the strong criticism, the company responsible for producing the advertisement, The Sweetshop, issued a defense statement, claiming that they had invested a lot of manpower and time in the production process. They stated that the team hardly took any breaks over seven weeks and conducted numerous trials and post-production work using their own developed AI engine. They emphasized that this was not a simple AI operation but a carefully designed work.
Despite the company's attempt to defend their work, the public's dislike of the advertisement remained evident. Many netizens questioned why McDonald's did not choose a human team to create a more meaningful advertisement, given such abundant resources. It can be said that this attempt was undoubtedly an embarrassing appearance of AI in the field of advertising.
Key Points:
🌟 McDonald's AI-generated Christmas advertisement in the Netherlands was withdrawn due to ridicule.
🎬 The content of the advertisement was unconventional, with rapidly changing scenes and strange characters causing viewer dissatisfaction.
💼 The production company defended the advertisement, stating that they invested a lot of manpower, but the public reaction remained negative.