Recently, Douyin E-commerce officially announced that in response to fraudulent activities on the live streaming platform, especially "AI tool gifting" scams, Douyin E-commerce has decided to launch a special campaign against live streaming fraud. During daily inspections, the platform found that some hosts use false advertising and诱导 techniques for fraud, mainly by fabricating high-yield courses, misleading product materials, and forging personal identities.

The main focus of this special campaign is to ensure the compliance and transparency of the platform's transaction environment and protect consumer rights. Douyin E-commerce emphasized that it will continue to strengthen inspections and handle any violations promptly. To help merchants and hosts better comply with regulations, the platform will publish typical violation cases and compliance suggestions.

Some hosts display high-yield AI videos through false advertising during live streams, inducing consumers to purchase related courses and then guide them to third-party platforms for further transactions. This behavior not only violates platform rules but also seriously affects consumer rights. The platform has taken measures such as interrupting live streams and delaying settlements for the involved accounts.

Some hosts imply that the product material is gold or platinum and sell it at prices far below market value. This misleading practice has also been severely cracked down by the platform. The platform has banned the relevant accounts and restricted their live streaming permissions to maintain a healthy market order.

Some hosts exaggerate their personal background and forge identities to endorse their "high-value" products and use low-price promotions to induce consumers to buy. Such behavior is also not allowed, and the platform will ban and penalize these accounts.

Douyin E-commerce appeals to all merchants and hosts to maintain integrity during live streams, abide by platform rules, and avoid using any false advertising or诱导 consumption methods. Honest operations are the foundation for long-term development. Only by jointly maintaining a good market order can consumers enjoy real and reliable products and services.

Key Points:   

✅ Douyin E-commerce has launched a special campaign to crack down on fraud in live streams.   

🎓 Mainly targeting false high-yield courses, misleading product materials, and forged personal identities.   

🔒 The platform will strengthen inspections, deal with violating accounts in a timely manner, and protect consumer rights.