According to the "Science and Technology Daily" report, Alibaba has secretly launched a major project codenamed **"Qwen,"** aiming to create a personal AI assistant named Qwen APP based on its most powerful model, Qwen. This move is seen by Alibaba's core management as the "battle for the future in the AI era," marking Alibaba's official entry into the top-tier global competition in AI applications, directly competing with the current market leader, ChatGPT.

Tongyi Qwen (7)

Alibaba hopes to win this competition by leveraging the open-source technological advantages of the Qwen model. Previously, Alibaba focused mainly on the B-end AI market, providing model API services to various industries through Alibaba Cloud. However, after announcing a 380 billion yuan investment in AI infrastructure at the beginning of the year, the launch of the "Qwen" project is considered another important step in Alibaba's AI strategy.

Alibaba's management believes that with the excellent performance of the Qwen model and its international influence, the time is now ripe to launch the "Qwen" initiative targeting C-end users, pushing C-end AI applications to the core of the strategy.