Apple is leveraging artificial intelligence technology to enhance the fundamental features of its iPhone 15 series and new smartwatches. The new watches feature a new chip that boosts the processing speed for machine learning tasks. By detecting subtle finger pinch movements and changes in blood flow, users can control the watch's operations even when their hands are busy. Additionally, the image capture capabilities of Apple's phones have been improved, with the camera now able to automatically recognize individuals. Apple's AI efforts are primarily focused on enhancing the user experience of basic functionalities.