With the rapid development of artificial intelligence technology, video content creation is undergoing a new revolution. Recently, HeyGen, a leading company in the AI video generation field, announced the launch of its new feature - UGC advertising digital humans, bringing unprecedentedly efficient solutions for brand marketing, content creators, and e-commerce industries. This innovative function completely disrupts the complex process of traditional video advertisement production by combining advanced AI technology with the authenticity of user-generated content (UGC).

Feature Highlights: One-Click Generation of Realistic UGC Ads

HeyGen's UGC advertising digital human feature is based on its latest-generation Avatar IV technology, featuring hyper-realistic gestures and precise lip synchronization. Users only need to upload product photos, select virtual avatars, and input scripts to generate high-quality UGC-style advertisement videos within minutes. This feature eliminates the need for actors, studios, or post-production teams required for traditional video shooting, significantly reducing production costs and time thresholds.

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Simple and Efficient Operation Process:

Upload Materials: Users upload product photos or video materials.

Select Digital Human Image: Choose from HeyGen's diverse AI virtual image library or customize an exclusive digital human.

Input Script: Enter advertising copy, and the system automatically generates natural and fluent voice and actions.

One-Click Generation: The generated video supports export in 1080p or 4K resolution, compatible with social platforms like TikTok, YouTube, Reels, etc.

The introduction of this feature allows brands to quickly generate diverse advertising content, easily conduct A/B testing, and optimize marketing effects. HeyGen officials stated that this tool is particularly suitable for marketing teams and content creators who need rapid iteration and large-scale content output.

Technical Core: Avatar IV Drives Hyper-Realistic Experience

HeyGen's UGC advertising digital human feature relies on its proprietary Avatar IV technology, achieving highly realistic facial expressions, body movements, and voice synchronization. Unlike traditional digital humans, which can only perform simple facial animations, Avatar IV supports more complex motion capture, even simulating natural walking and gesture interactions, making the digital human video almost indistinguishable from real people. This technological breakthrough not only enhances the realism of the video but also broadens its application scenarios in e-commerce, education, entertainment, and other fields.

In addition, HeyGen's voice cloning technology supports 175 languages and 300+ voices, enabling users to easily translate advertising content into multiple languages, helping brands reach global audiences. Whether it’s small and medium-sized enterprises or multinational corporations, they can achieve efficient global marketing through this feature.

Industry Impact: Redefining UGC Marketing

UGC (User Generated Content) has become the core driving force of modern marketing due to its authenticity and high interactivity. Studies show that UGC ads have click-through rates four times higher than traditional ads, with cost-per-click reduced by 50%. However, traditional UGC content creation faces challenges such as finding suitable creators, managing partnerships, and ensuring content quality. HeyGen's UGC advertising digital human feature solves these pain points through AI technology, allowing brands to quickly generate high-quality, brand-aligned content at a low cost.

Social media platform algorithms prefer high-interactivity, authentic content. HeyGen's digital human videos, by simulating real user scenarios, can significantly increase audience engagement and conversion rates. AIbase believes that the introduction of this feature will further promote the popularity of UGC marketing, especially in e-commerce and social media sectors, where brands will experience a "productivity revolution" in content creation.