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Recently,
Hailuo AI has sparked heated discussions due to its annual membership fee of 10,788 yuan. As the highest-tier "Supreme Edition" membership, this price amounts to nearly 900 yuan per month, leaving many users dissatisfied and voicing their protests on social media. Many believe that this fee far exceeds the actual value of the services provided.
Hailuo AI is a multimodal tool that integrates video, image, and voice generation, designed to provide content creators with a convenient creation experience. Recently, Hailuo AI has adjusted its membership pricing and introduced a new membership system. The original premium membership has been upgraded to the Supreme Edition, with new benefits including 12,000 shells (Credits) per month for users to utilize the latest Hailuo02 model. Additionally, the prices of the basic and standard memberships remain unchanged.
In response, MiniMax stated that the new Hailuo02 model represents significant technical improvements, with parameter size tripled compared to the previous generation and data volume expanded by four times, achieving cost control. They argued that despite the higher pricing compared to some competitors, its cost-effectiveness remains at the industry's lowest level. However, some users expressed skepticism, believing that using this platform requires repeated generation and screening, increasing implicit costs and potentially exceeding expectations.
In today's market environment, many AI products are beginning to charge membership fees to support technological research and development and labor costs. For example, ByteDance's Jiemeng AI and Kuaishou's Kerling AI have also launched their own fee systems. This forces users to strike a balance between technological value and price.
Many early users expressed disappointment over the recent price adjustment, believing that the latest pricing of Hailuo AI exceeds their psychological expectations. This may impact user retention rates and market competitiveness. Currently, the market is observing whether Hailuo AI will make appropriate adjustments based on user feedback to find the optimal balance between commercialization and user needs.
